"This year we reviewed how and ultimately ‘if’ our costly printed prospectuses were being used by prospective families in their decision-making process choosing a school. We found that none of our new students had looked at the printed prospectus because that is no longer how that age group consumes content. They had done their research on the school via our digital content on social media and YouTube. Their parents had used a combination of all three. We turned to Real Media to create a digital, content rich, interactive prospectus, that included video, photo galleries, podcasts, reels and TikTok clips to bring the school to life in a way that we haven’t seen anywhere else before and that far outweighs what we can communicate in a printed format. We designed our prospectuses interactive first, the results have been excellent and we are being kinder to the environment. Our next step is to include personalisation for a truly immersive experience."

"In today's rapidly evolving educational landscape, Bryanston prides itself on being at the forefront of the digital shift. Harnessing the capabilities of cutting-edge technologies, such as those provided by Real Media, has been pivotal in our transition from traditional print to a more dynamic digital format. This shift is more than just a trend for us; it signifies our dedication to providing students and prospective families with an enriched, modern, and flexible user experience. As we navigate this journey, our collaboration with reputable partners like Real Media, ensures that we're grounded in best practices and innovation. The future is digital, and at Bryanston, we see this transformation as an opportunity to not only enhance our customer engagement and educational methodologies but also to prepare our students for a digitally interconnected world. By integrating digital initiatives throughout the Bryanston journey, we are witnessing first-hand the dynamic digital future of education – and it’s exciting!"

“Being able to introduce and articulate an education brand to prospective partners ahead of in-person meetings is not always easy. With the assistance of Consilium Education and Real Media, Cranleigh International have developed a value proposition microsite for this very purpose which attacks the key questions of who we are, what’s important to us, where we are going and what we seek in future partnerships.”